Neetzan Zimmerman, Whisper’s editor in chief and Gawker’s former mastermind of viral content, described the app as being on “the pulse of what young people are feeling and sharing whether it be a social movement, pop culture trend, news event, personal struggle or daily musing.”Ī Whisper-fueled Fusion story on Monday analyzed 5,000 Whisper posts that came from ZIP Codes associated with universities that have well-known party cultures. The startup said the average users spend 30 minutes a day on the app.Įarlier this year, Whisper reached a similar deal with the news website Buzzfeed, which has produced Whisper-inspired articles such as “ 17 Confessions From British Teachers On Whisper” and “ 23 Confessions That Prove Being a Feminist Is a Complicated Identity.”įusion, which launched last October as a 50-50 joint venture between Univision and Disney/ABC Television Network, said Monday that Whisper users come from the same young audience that the network is trying to reach.
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Whisper, a 2-year-old startup based in Los Angeles’ Venice community, allows users to publicly but anonymously share secrets and pose questions via an app available for Apple and Android phones and tablets.
The collaboration between Fusion and Whisper, one of several anonymity-friendly online social networks, follows similar image-boosting media partnerships that Twitter and Facebook earlier in their lifespans struck with mainstream networks for election, sports and other coverage. From the stream of anonymous posts on the social network Whisper, an edgy, new television network plans to find quietly discussed issues and trends that it can plug into broadcast stories.